EP03 - Ben Schwarz Hosts Bleuenn Le Goffic – Transforming Media from the Inside Out

🎙️ Ben Schwarz Hosts Bleuenn Le Goffic – Transforming Media from the Inside Out

In this episode of Playback Pioneers, President of Greening of Streaming Ben Schwarz jumps into the host seat to lead a bold, honest conversation with Bleuenn Le Goffic, VP of Business Transformation at Accedo.

Bleuenn brings over a decade of experience leading change at Accedo, where she’s been instrumental in driving sustainability, business strategy, and inclusive leadership across the organisation. In this wide-ranging discussion, she and Ben dig into what real transformation looks like in the media space—touching on AI, immersive tech, user behaviour, and the frameworks needed to build a more responsible and effective industry.

If you're in streaming, digital media, or anywhere near the future of content—this is one you don’t want to miss.

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🎯 What to expect
— Sustainability as a strategic driver, not just a buzzword
— Why XR and immersive tech need deeper engagement
— The role of empathy in business transformation
— What AI can actually do for user experience
— How regenerative business models are reshaping the media ecosystem

📍 Chapters:
00:00 – Introduction to Playback Pioneers
02:22 – Sustainability in Media: The Transformation Tightrope
23:17 – Business Transformation in Media Organizations
33:03 – The Value Proposition of AI Investment
34:41 – Sustainability and Regenerative Business Models
35:12 – The Holistic Vision of Sustainability
37:31 – Empathy in Business Impact
38:35 – The Future of Immersive Technologies
39:03 – Engagement Challenges in XR
41:36 – AI's Role in Enhancing User Experience
46:29 – The Future of Immersive Media