Playback Pioneers

EP04 - Bleuenn Le Goffic Hosts Patrick Costello – Rewiring Media with XR, AI and Audience Trust

In Episode 4 of Playback Pioneers, Bleuenn Le Goffic (VP Business Transformation at Accedo) takes the mic to grill Patrick Costello (Senior Director, Business Development at Qualcomm) on what it really takes to push media forward in a tech-first but trust-starved world.
This one dives deep into:
Why XR is more than a gimmick
Where AI is changing the rules for sports and video
The value of audience trust in a hype-filled industry
And the personal stuff too: including what Patrick would call the reality TV show based on his career (you’ll either cringe or clap)
Chapters
00:00 – Introduction to Playback Pioneers02:00 – Bleuenn Takes the Host Role03:00 – Exploring XR and Immersive Media05:51 – Qualcomm’s Role in the XR Ecosystem12:03 – Building Business Cases in Immersive Media18:07 – Audience Engagement and Technology Adoption24:05 – The Changing Vendor-Customer Relationship29:48 – AI’s Impact on Media and Content36:04 – Future of Data Strategy in Immersive Tech36:54 – AI in Sports and Conversational Interfaces39:41 – The "When, Not If" of AI Adoption40:45 – Collaboration & Creativity in AI42:31 – AI Disruption in Video Production44:30 – Industry Innovation & Shifting Mindsets46:52 – Ecosystem Collaboration in Tech49:47 – Personal Reflections and Insights52:31 – Empathy in Global Collaboration54:30 – Quickfire Qs: Reality TV & Curveballs

EP03 - Ben Schwarz Hosts Bleuenn Le Goffic – Transforming Media from the Inside Out

🎙️ Ben Schwarz Hosts Bleuenn Le Goffic – Transforming Media from the Inside Out
In this episode of Playback Pioneers, President of Greening of Streaming Ben Schwarz jumps into the host seat to lead a bold, honest conversation with Bleuenn Le Goffic, VP of Business Transformation at Accedo.
Bleuenn brings over a decade of experience leading change at Accedo, where she’s been instrumental in driving sustainability, business strategy, and inclusive leadership across the organisation. In this wide-ranging discussion, she and Ben dig into what real transformation looks like in the media space—touching on AI, immersive tech, user behaviour, and the frameworks needed to build a more responsible and effective industry.
If you're in streaming, digital media, or anywhere near the future of content—this is one you don’t want to miss.
🎯 What to expect— Sustainability as a strategic driver, not just a buzzword— Why XR and immersive tech need deeper engagement— The role of empathy in business transformation— What AI can actually do for user experience— How regenerative business models are reshaping the media ecosystem
📍 Chapters:00:00 – Introduction to Playback Pioneers02:22 – Sustainability in Media: The Transformation Tightrope23:17 – Business Transformation in Media Organizations33:03 – The Value Proposition of AI Investment34:41 – Sustainability and Regenerative Business Models35:12 – The Holistic Vision of Sustainability37:31 – Empathy in Business Impact38:35 – The Future of Immersive Technologies39:03 – Engagement Challenges in XR41:36 – AI's Role in Enhancing User Experience46:29 – The Future of Immersive Media

EP02 - Thierry Fautier Hosts Ben Schwarz: The Truth About Streaming’s Carbon Footprint

🎙️ Playback Pioneers – Episode 2Thierry Fautier Hosts Ben Schwarz – The Truth About Streaming’s Carbon Footprint
In this episode of Playback Pioneers, Thierry Fautier (Former VP of Video Strategy at Harmonic and MD of Your Media Transformation) takes the host seat to sit down with Ben Schwarz, President of Greening of Streaming, for a candid conversation about sustainability in streaming.
From what’s really driving energy consumption to why “bitrate reduction” isn’t the silver bullet it’s made out to be, Thierry and Ben dig deep into the challenges, contradictions, and future of greener streaming. Expect a smart, nuanced take on how the industry can (and must) evolve—along with some surprising personal insights along the way.
This is not a greenwashing pitch—it's a reality check for the media tech world.
Expect:🌍 The truth behind streaming’s carbon footprint⚙️ Why your home devices are the real energy culprits📉 The limitations of bitrate reduction📝 How RFPs and industry standards are shifting💡 A look ahead at 2025 initiatives and real-time energy measurement🎶 Baroque flutes, empathy, and streaming faves
Timestamps:00:00 – Welcome to Playback PioneersJosh Seeley opens the episode and introduces Thierry and Ben.
01:49 – Sustainability in Streaming: A New EraBen sets the scene for why the industry needs to think differently.
08:52 – The Role of Greening of StreamingHow the organisation is creating space for collaboration and accountability.
13:02 – Understanding Key Sustainability ConceptsAttributional vs. consequential data and why it matters.
19:05 – Current Energy Consumption InsightsBen breaks down where the biggest environmental impact actually lies.
22:38 – Comparing Device Power ConsumptionA closer look at home devices vs. networks and data centres.
27:47 – Impact of Bitrate on Power ConsumptionWhy bitrate adjustments alone won’t save the planet.
33:15 – Sustainability in RFPs and Industry StandardsHow procurement is starting to demand change.
34:30 – Government Initiatives in Streaming SustainabilityFrom content recycling to ESG guidance.
35:36 – The Green Button vs. Gold Button DebateShould viewers opt-in to eco modes, or should it be default?
37:52 – Key Initiatives for 2025What’s ahead for Greening of Streaming and beyond.
41:11 – Technical Innovations for Energy MeasurementWhy measuring device usage is still a huge challenge.
43:19 – Personal Insights and AdviceThe best advice Ben’s ever received and lessons from his journey.
48:07 – Streaming Preferences and TrendsWhat Ben watches—and why content variety still matters.
50:21 – Final Thoughts and Party TricksA lighthearted wrap-up including a musical surprise.

EP01 - Tommy Flanagan Hosts Thierry Fautier: From AI Hype to CDN Chaos - What’s Next?

In this episode of Playback Pioneers, host Tommy Flanagan sits down with industry heavyweight Thierry Fautier, (Former VP of Video Strategy at Harmonic, and MD of Your Media Transformation) for a wide-ranging and candid conversation about the state of streaming. From reflections on two decades of transformation in video tech to sharp takes on AI, UHD, and the messy middle of CDN evolution, nothing is off the table. Together, they break down the real blockers to progress in the streaming world - and what needs to change. With a healthy dose of insight, honesty, and humour, this episode offers a front-row seat to the minds shaping the future of media.
00:00 – Welcome to Playback Pioneers5V Video's Josh Seeley opens up the conversation introducing Tommy and Thierry. 
08:48 – 20 Years in the Stream: Thierry’s JourneyThierry reflects on his two-decade-long career, lessons learned, and how staying relevant means constantly reinventing yourself.
15:36 – Compression Tech: The Unsung HeroThe pair dive into how advances in compression have quietly powered the streaming boom—and where it's headed next.
20:43 – Live Sports: Why It’s Still a Tech HeadacheThey unpack the chaos of live sports streaming, latency nightmares, and why innovation here is still so tough.
27:04 – UHD, AI & the Road AheadA frank chat about AI’s role in the future of UHD. Is it helping or just adding buzzwords?
32:36 – Advertising in 2025: Smarter or Creepier?From smarter targeting to ethical concerns, they explore where digital advertising is heading, and who benefits most.
39:12 – CDNs & Live: What Needs to Change?The evolution of content delivery networks and the crucial role of edge computing come into focus.
44:25 – Time to Let Go: Tech Trends That Need RetiringNot every innovation is worth keeping, Tommy and Thierry share what trends they’d like to leave behind.
51:16 – Quickfire Qs & Lighter MomentsJosh returns to wrap up the session with some quick-fire questions.  

Welcome to Playback Pioneers - Season 1 Teaser

Behind every breakthrough in video, there’s messy, honest and unfiltered stories. So, we’re going to help tell them.Introducing our brand new initiative. The Playback Pioneers podcast🎤 – the podcast that passes the mic to the people, companies, and communities shaping the future of playback experiences.No generic talking points. No polished PR spin. Just raw, real conversations between the people solving streaming’s biggest challenges and pushing the limits of playback technology.Born from our Playback Pioneers Report, this podcast flips the script—with a 'Pass the Baton' format where each guest becomes the next host. Every episode brings a fresh voice, new energy, and exclusive insights. All facilitated by our very own Joshua SEELEY.Hosts and guests who are already passing the baton: 🎤 Tommy Flanagan (Faultline) → Thierry Fautier⬇️➡️🎤 Thierry Fautier → Benjamin Schwarz (Greening of Streaming)⬇️➡️🎤 Ben Schwarz → Bleuenn Le Goffic (Accedo.tv)⬇️And, that's just the start.More hosts and guests will be announced very soon.EPISODE 1 LAUNCH - 24.4.25